Absolut - ‘A Night For Change’

Absolut asked us for activation ideas that would create a better tomorrow, tonight. I pitched getting multiple street artists around the world to create artworks that highlighted issues in their communities, all painted in the same night across their timezones. We won the brief, and then I figured out how we’d actually get it done.

Client: Absolut Vodka (Global)

Creative Director/Producer: AFM

Director: Aaron Rose

Production Co.: Cult Global