Absolut - ‘Juntos Nos Levantamos’

In ‘A Night For Change’, we initially had 8 artists involved including Meteoro, based in Mexico City. When the wall she was due to paint was literally destroyed by the Puebla earthquake mere weeks before our global activation, we knew it wasn’t the right time for Absolut to launch an activation there. But as soon as it was, we wanted to help.

For someone who enjoys the challenge of figuring things out on the fly, this project was particularly memorable. As in, ‘sourcing a cherry picker at 3am’ memorable.

Client: Absolut (Mexico)

Director: Ana Farré Moutinho

Production Co.: Cult Global